Category: BSCOM 384

BSCOM 384 WEEK 1 Brand Equity, Brand Image, and Brand Awareness BSCOM 384 WEEK 1 Brand Equity, Brand Image, and Brand Awareness This assignment emphasizes how companies communicate their value proposition to customers through different…

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BSCOM 384 WEEK 2 Marketing Communications Process BSCOM 384 WEEK 2 Marketing Communications Process This assignment will help you better understand the communication process and how companies use different components of the promotional mix to…

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BSCOM 384 WEEK 3 Advertising Media Matrix BSCOM 384 WEEK 3 Advertising Media Matrix Imagine you are working at an advertising agency and have been assigned to present an advertising plan to a client. How would…

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BSCOM 384 WEEK 3 Sales Promotion and Advertising Presentation BSCOM 384 WEEK 3 Sales Promotion and Advertising Presentation This assignment emphasizes two elements of the promotional mix: advertising and sales promotion. Select a company to research…

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BSCOM 384 WEEK 4 Direct Marketing BSCOM 384 WEEK 4 Direct Marketing You now have the opportunity to submit the work you have been discussing with your team regarding direct marketing. Refer to the University of…

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BSCOM 384 WEEK 5 Social and Ethical Aspects of Advertising and Promotion BSCOM 384 WEEK 5 Social and Ethical Aspects of Advertising and Promotion Research a single pair using the Opposing Viewpoints in Context database, available in the…

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BSCOM 384 WEEK 5 Internet-Based Marketing Blog BSCOM 384 WEEK 5 Internet-Based Marketing Blog This assignment allows you the opportunity to evaluate the use and reach by companies of new technologies such as a blog…

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