Category: MKT 360

MKT 360 WEEK 1 Digital Channels Paper MKT 360 WEEK 1 Digital Channels Paper Resources: The “Customer engagement, buyer-seller relationships, and social media” article found in the Week 1 Electronic Reserve Readings, and the “Your…

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MKT 360 WEEK 2 Competitive Advantage Paper MKT 360 WEEK 2 Competitive Advantage Paper Research and describe the internal and external environments of a real-world company using an environmental scan. Determine what competitive advantages the…

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MKT 360 WEEK 2 Strategic Sales Force Management Presentation MKT 360 WEEK 2 Strategic Sales Force Management Presentation Resources: Appendix: Troubleshooting Guide in “Cracking the Sales Management Code” Pick at least two issues outlined in…

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MKT 360 WEEK 3 Sales Force Management Concepts Paper MKT 360 WEEK 3 Sales Force Management Concepts Paper Resources: “Selecting, Training and Supporting Sales Managers” video and Appendix: Troubleshooting Guide in “Cracking the Sales Management…

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MKT 360 WEEK 3 Selling Effectiveness Presentation MKT 360 WEEK 3 Selling Effectiveness Presentation Resources: Aligning Sales & Operations video, Managing a Sales Team: Achieving the Right Mix video, and Sales Force Management: Developing your…

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MKT 360 WEEK 4 Sales Plan Outline MKT 360 WEEK 4 Sales Plan Outline Assume you are the newly hired sales manager of a company working on the strategic sales force management plan for your…

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MKT 360 WEEK 5 Channels and Ethics Paper MKT 360 WEEK 5 Channels and Ethics Paper Write a 700- to 1,050-word paper where you research and examine digital and traditional channels as well as ethical…

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