Category: MKT 435

MKT 435 WEEK 1 Impact of Consumer Behavior on Marketing Strategy Paper MKT 435 WEEK 1 Impact of Consumer Behavior on Marketing Strategy Paper Choose an organization with which you are familiar. Write a 700-…

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MKT 435 WEEK 2 Brand Personality Presentation MKT 435 WEEK 2 Brand Personality Presentation Resource: Consumer Behavior: Building Marketing Strategy, Ch. 10 Choose an organization with which you are familiar or use the organization you…

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MKT 435 WEEK 3 Impact of Cultural Values on Consumer Behavior Paper MKT 435 WEEK 3 Impact of Cultural Values on Consumer Behavior Paper Choose one of the following changes in Cultural Values to review…

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MKT 435 WEEK 3 Internal and External Influences Marketing Paper MKT 435 WEEK 3 Internal and External Influences Marketing Paper Resource: Consumer Behavior: Building Marketing Strategy, Ch. 3 Select a new product or service that…

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MKT 435 WEEK 4 Consumer Decision Making Paper MKT 435 WEEK 4 Consumer Decision Making Paper Utilize the same product/service your team chose for Week 3. Developa 700- to 1,050-word response that analyzes the following:…

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MKT 435 WEEK 5 Impact of Online Crowdsourcing on Marketing Strategy Paper MKT 435 WEEK 5 Impact of Online Crowdsourcing on Marketing Strategy Paper Evaluate an online crowdsourcing site.  Examples include, Dell’s Ideastorm, and Starbucks.…

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MKT 435 WEEK 4 Consumer Decision Making Process Paper MKT 435 WEEK 4 Consumer Decision Making Process Paper Analyze a recent purchase you made of a durable good (durable goods are goods that don’t wear…

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MKT 435 WEEK 1 Consumer Behavior and Marketing Paper MKT 435 WEEK 1 Consumer Behavior and Marketing Paper MKT 435 WEEK 1 Consumer Behavior and Marketing Paper Choose a company with which you are familiar.…

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MKT 435 WEEK 2 Porsche Case Study MKT 435 WEEK 2 Porsche Case Study MKT 435 WEEK 2 Porsche Case Study Read the Porsche case study found in Consumer Behavior on pages 52-53. Write the…

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MKT 435 WEEK 3 Part I Consumer Behavior and Marketing Strategy MKT 435 WEEK 3 Part I Consumer Behavior and Marketing Strategy MKT 435 WEEK 3 Part I Consumer Behavior and Marketing Strategy Write a…

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