Category: MKT 438

MKT 438 WEEK 5 Role and Impact of Social Media in PR Resource: The Practice of Public Relations, Ch. 10 Review the Case “Don’t Mess with the Queen of Social Media” on page 221 in…

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MKT 438 WEEK 4 Approach to Crisis Management: Defending an Organization’s Reputation Resource: The Practice of Public Relations, Ch. 3, Ch. 5, Ch. 6, Ch. 13, and Ch. 17 Select one of the following case…

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MKT 438 WEEK 4 The Tactical Plan for the Public Relations Campaign: Presentation Develop an 8- to 10-slide presentation (Microsoft® PowerPoint® or Prezi) with speaker notes that outlines the tactical elements of your campaign using…

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MKT 438 WEEK 4 The Tactical Plan for the Public Relations Campaign: Paper Resource: The Practice of Public Relations, Ch. 9 and Ch. 15 Last week’s assignment dealt with strategic approaches in public relations.  This…

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MKT 438 WEEK 3 How Organizations Proactively Approach and Respond to Social Responsibility Sustainability Select an organization that has a known interest in social responsibility and/or sustainability. Write a 1,050- to 1,400-word paper that addresses…

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MKT 438 WEEK 3 Phase 1: Public Relations Campaign for a New Product or Service Note: This Learning Team assignment has two components. You will be completing the first part in Week 3 and the second…

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MKT 438 WEEK 2 Internal Public Relations Resource: The Practice of Public Relations, Ch. 11 Read the “Sony Shoots the Messenger” Case Study on page 242 in The Practice of Public Relations, Ch. 11. Answer…

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MKT 438 WEEK 1 The Role of Public Relations Select a company, business, or non-profit organization and provide an example about how public relations (PR) principles apply. Write a 700- to 1,050-word paper in which…

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