Category: MKT 444

MKT 444 WEEK 1 The Customer Experience MKT 444 WEEK 1 The Customer Experience MKT 444 WEEK 1 The Customer Experience Consider this scenario: When two travelers arrive at a restaurant it is quite busy…

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MKT 444 WEEK 1 Strategic Alliances MKT 444 WEEK 1 Strategic Alliances MKT 444 WEEK 1 Strategic Alliances Research a strategic alliance between a hotel company and another company. This can be for another hospitality…

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MKT 444 WEEK 2 Hospitality Marketing Plan Phase 1 Resource: Marketing Plan Outline document Select a product or service within the hospitality industry for analysis or repositioning.  This will be the basis of your Marketing…

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MKT 444 WEEK 2 Marketing in the Hospitality Industry Write a 350- to 700-word paper analyzing societal marketing and how it applies to the hospitality industry. Includea discussion of the similarities and the differences of societal…

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MKT 444 WEEK 3 Hospitality Marketing Plan Phase 2 Resources: Hospitality Marketing Plan Phase 1, Marketing for Hospitality and Tourism, p. 71-72 Analyze and discuss your organization’s strengths, weaknesses, opportunities and threats. Write a 1,050- to…

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MKT 444 WEEK 3 Marketing Segments in the Hospitality Industry Prepare an 8- to 10-slide Microsoft® PowerPoint® presentation that includes the following: Identify a restaurant or hotel market segment in your community that you would…

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MKT 444 WEEK 4 Hospitality Marketing Plan Phase 3 Resources: Hospitality Marketing Plan Phase 1, Hospitality Marketing Plan Phase 2 Write a 1,750- to 2,450-word Marketing Plan. Your budget is $100,000. Be sure to include…

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MKT 444 WEEK 4 Social Media, Marketing and Sales Resource: Marketing for Hospitality and Tourism, Ch.14 Research a good example of publicity for a service or product within social media. Write a 350- to 700-word evaluation…

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MKT 444 WEEK 5 Tourism Marketing on the Web Research two different websites devoted to tourism and marketing organizations. These could be national or state organizations, convention and visitors’ bureaus, or other companies. Discuss your…

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MKT 444 WEEK 5 Loyalty Programs and Sales Sign up for a loyalty program for a hospitality or travel organization. Write a 700- to 1,050-word evaluation of your observations, and include the following:  Did the…

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