Category: MKT 444

MKT 444 WEEK 5 Mandalay Bay and Vegas Customer Loyalty and Retention MKT 444 WEEK 5 Mandalay Bay and Vegas Customer Loyalty and Retention Resource: Mandalay Bay Case Read the Mandalay Bay case study located in Ch.…

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MKT 444 WEEK 4 Crestwood Inn Evaluation MKT 444 WEEK 4 Crestwood Inn Evaluation Resource: Crestwood Inn Case Study Read the Crestwood Inn case study located in Ch. 11 on page 312. Write a 1,050- to 1,400-word analysis…

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MKT 444 WEEK 4 Service Advertising Analysis MKT 444 WEEK 4 Service Advertising Analysis Create an 8- to 10-slide presentation with speaker notes that includes five sample advertisements from the hospitality service industry. Focus on ads…

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MKT 444 WEEK 3 Ultimate Escapes Messaging Paper MKT 444 WEEK 3 Ultimate Escapes Messaging Paper In this exercise you will be creating messaging in support of an “Ultimate Escapes” promotional marketing campaign. Select a hospitality…

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MKT 444 WEEK 3 New Service Positioning and Communications Plan MKT 444 WEEK 3 New Service Positioning and Communications Plan Create a 10- to 12-slide presentation with speaker notes, explaining a new service that you will…

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MKT 444 WEEK 2 Signature Assignment: Service Pricing Strategies MKT 444 WEEK 2 Signature Assignment: Service Pricing Strategies About Your Signature Assignment Signature/Benchmark Assignments are designed to align with specific program student learning outcome(s) in…

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MKT 444 WEEK 1 Hospitality Service vs. Physical Products Presentation MKT 444 WEEK 1 Hospitality Service vs. Physical Products Presentation Choose one hospitality service and one physical product. Request approval for your two selections from your instructor…

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MKT 444 WEEK 1 The Customer Experience MKT 444 WEEK 1 The Customer Experience MKT 444 WEEK 1 The Customer Experience Consider this scenario: When two travelers arrive at a restaurant it is quite busy…

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MKT 444 WEEK 1 Strategic Alliances MKT 444 WEEK 1 Strategic Alliances MKT 444 WEEK 1 Strategic Alliances Research a strategic alliance between a hotel company and another company. This can be for another hospitality…

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MKT 444 WEEK 2 Hospitality Marketing Plan Phase 1 Resource: Marketing Plan Outline document Select a product or service within the hospitality industry for analysis or repositioning.  This will be the basis of your Marketing…

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