Category: MKT 498

MKT 498 WEEK 1 Purpose and Value of Integrated Marketing Communications Select a product or service from a company with which you are familiar. Write a 1,050- to 1,400-word paper in which you: Analyze the…

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MKT 498 WEEK 4 Analysis of Marketing Communication Tools Paper Write a 1,050-word paper in which you include the following: Discuss at least three marketing communication tools currently used to market the product or service…

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MKT 498 WEEK 3 Competitive and Segmentation Analysis Presentation Create an 8- to 10-slide Microsoft® PowerPoint® presentation with speaker notes that shows a competitive advantage analysis in which the following points are addressed: Evaluate the…

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MKT 498 WEEK 5 Marketing Communications Plan Executive Summary For your final Learning Team assignment, complete a Marketing Communications Plan Executive Summary using the information from the Learning Team assignments in Weeks 2-4: Product and…

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MKT 498 WEEK 5 Digital Communications Presentation Research the digital communications tools used by the company you chose in Week 1 or Week 3. Prepare a 15- to 20-slide Microsoft® PowerPoint® presentation with speaker’s notes…

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