Category: MKT 562

MKT 562 WEEK 6 Global Marketing Plan MKT 562 WEEK 6 Global Marketing Plan Step 1 Create a 7- to 10-slide Microsoft® PowerPoint® presentation with speaker notes that presents the global advertising and executive summary portion of the…

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MKT 562 WEEK 5 Competitive Environment and Entry Strategy MKT 562 WEEK 5 Competitive Environment and Entry Strategy Create an 8- to 10-slide Microsoft® PowerPoint® presentation with speaker notes that presents your strategies for global segmentation and positioning.…

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MKT 562 WEEK 4 Establishing a Strategic Partnership MKT 562 WEEK 4 Establishing a Strategic Partnership Resource: Global Marketing, Ch. 9 Read Case 9-1 Starbucks Takes Coffee Culture Around the World on page 300. Write a 700- to…

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MKT 562 WEEK 3 Establishing a Presence in Global Markets Worksheet MKT 562 WEEK 3 Establishing a Presence in Global Markets Worksheet Resource: Global Marketing, Ch. 6 Read Case 6-2 Research Helps Whirlpool Keep Its Cool at…

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MKT 562 WEEK 2 The Global Market Environment Worksheet MKT 562 WEEK 2 The Global Market Environment Worksheet Using the OECD website, or a similar website, choose a country other than The United States, China, India, or a member…

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MKT 562 WEEK 1 Fundamentals of Global Markets Worksheet MKT 562 WEEK 1 Fundamentals of Global Markets Worksheet Resource: Global Marketing, Ch. 1 Read Case 1-3 Apple versus Samsung: The Battle for Smartphone Supremacy Heats Up on…

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