BRM 236 WEEK 4 Sales Preparation Plan

BRM 236 WEEK 4 Sales Preparation Plan

BRM 236 WEEK 4 Sales Preparation Plan

Create a 10- to 12-slide sales plan presentation with speaker notes as if you are presenting the plan to the General Manager of your organization or an organization of your choice. You can also choose to video yourself doing the presentation and submit the video.

Choose a product or service to sell. 

Identify techniques that you will use to conduct a sales forecast to aid in marketing planning.

Provide a sales plan in which you do the following:

  • Define your target consumers.
  • Define the purchase decision process that customers follow.
  • Define market characteristics (for instance, competition and substitute products) and explain how those will affect the attractiveness of your product in the mind of the consumer.
  • Define how your product or service will address a need or want of the target consumer.
  • Identify strategies and tactics that promote the consumer appeal of your product or service. Strategies reflect a long-term plan that identifies sales goals and specific, measurable tasks for achieving them. Tactics are more immediate decisions made to implement the strategy.
  • Define the strategy used to retain customers. Provide specific examples of what your strategy is to get customers coming back.

Identify technologies your organizational buyers may be using in their buying processes.

Explain how you will incorporate technology to successfully sell your product or service.

Format your presentation consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

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BRM 236 WEEK 4 Sales Preparation Plan