Category: MKT 360

MKT 360 WEEK 1 Digital Channels Paper MKT 360 WEEK 1 Digital Channels Paper Resources: The “Customer engagement, buyer-seller relationships, and social media” article found in the Week 1 Electronic Reserve Readings, and the “Your…

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MKT 360 WEEK 2 Competitive Advantage Paper MKT 360 WEEK 2 Competitive Advantage Paper Research and describe the internal and external environments of a real-world company using an environmental scan. Determine what competitive advantages the…

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MKT 360 WEEK 2 Strategic Sales Force Management Presentation MKT 360 WEEK 2 Strategic Sales Force Management Presentation Resources: Appendix: Troubleshooting Guide in “Cracking the Sales Management Code” Pick at least two issues outlined in…

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