Category: MKT 578

MKT 578 WEEK 1 Key Target Groups MKT 578 WEEK 1 Key Target Groups Purpose of Assignment The assignment is intended to develop an awareness of the different target groups an organization has. It is…

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MKT 578 WEEK 2 PR Issue MKT 578 WEEK 2 PR Issue Purpose of Assignment The students will learn to identify the core PR issue the campaign will focus on. Written as a problem statement,…

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MKT 578 WEEK 3 Learning Team Summary MKT 578 WEEK 3 Learning Team Summary Purpose of Assignment The purpose of the Learning Team Summary is for the students gain an understanding of a campaign design…

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MKT 578 WEEK 3 Signature Assignment: Campaign Design MKT 578 WEEK 3 Signature Assignment: Campaign Design About Your Signature Assignment Signature/Benchmark Assignments are designed to align with specific program student learning outcome(s) in your program.…

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MKT 578 WEEK 4 Media Selection MKT 578 WEEK 4 Media Selection Purpose of Assignment Students will learn how to match the appropriate media with the specific target group. Social media is often selected by…

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MKT 578 WEEK 5 PR Campaign MKT 578 WEEK 5 PR Campaign Purpose of Assignment The students will use a real world situation to identify a specific PR issue as a problem. They will use…

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MKT 578 WEEK 6 PR Campaign Presentation MKT 578 WEEK 6 PR Campaign Presentation Purpose of Assignment The student must justify their choices and the expenses of the PR campaign to a decision-maker. They will…

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