Category: MKT 593

MKT 593 WEEK 6 Innovative Product Plan Presentation MKT 593 WEEK 6 Innovative Product Plan Presentation Your goal is to “sell” your strategic marketing plan by persuading your audience into adopting it; therefore, keep the…

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MKT 593 WEEK 5 Major Marketing Weaknesses MKT 593 WEEK 5 Major Marketing Weaknesses Read and Review the text’s “Major Marketing Weaknesses” table in Chapter 23. Identify three to five examples from the real world and…

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MKT 593 WEEK 4 Signature Assignment: Strategic Marketing Plan: Marketing Plan Description MKT 593 WEEK 4 Signature Assignment: Strategic Marketing Plan: Marketing Plan Description What is a Signature Assignment? A signature assignment is designed to…

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MKT 593 WEEK 3 Ethical Issues MKT 593 WEEK 3 Ethical Issues Research and analyze the ethical issues that may be encountered not only in marketing a product but in conducting market research. Prepare a 10- to 12-slide Microsoft® PowerPoint® presentation…

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MKT 593 WEEK 2 Environmental Analysis Worksheet MKT 593 WEEK 2 Environmental Analysis Worksheet Choose a product for an environmental analysis. (This may or may not be your Week One choice.) Research an environmental analysis for your…

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MKT 593 WEEK 1 Strategic Marketing Plan: Innovation and Marketing MKT 593 WEEK 1 Strategic Marketing Plan: Innovation and Marketing Write a 700- to 1,050-word paper explaining the role of innovation in marketing and develop an…

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