MBA5861 Unit 3 Case Study (August 2019)

<span itemprop="name">MBA5861 Unit 3 Case Study (August 2019)</span>

solution file attachment(s)


Preview of Unit-III-Case-Study.docx
and     with   past, it     to       Rio   Summer Olympic     a       the   Sydney Olympics     the       been   by several     and       world   have been     the       the   that follow     Rio       the   sponsors were     Samsung       of   potential sponsors     ignite;       were   GE, Atos,     Toyota       other   In the     Summer       were   sponsors as     these       Eastman   and McDonalds     major       the   sponsors who     for       and   Tools/Themes In     market       activities   these sponsors     engaged       activities   can work     and

MBA 5861 New Product Marketing

Unit 3 Case Study

For this assignment, read the case study, “Going for Corporate Gold at the Olympics,” on pages 258-260 of your textbook. Once you have read and reviewed the case scenario, respond to the following questions with thorough explanations and a well-supported rationale.

The Beijing 2008 and London 2012 Summer Olympics were discussed within the case with respect to their use of marketing—specifically, corporate sponsorships. Research any of the other Olympic years (winter or summer), discussing their use of corporate sponsorships.

What additional branding and marketing tools/themes were used in the Olympic games you researched in Question #1.

The Olympics reach worldwide. Do you believe that corporate sponsorships are transcending geographic boundaries, effectively reaching the international target audience?

Discuss the importance of the Olympic committee maintaining a wholesome image versus the commercialized event it could become. How does positioning and branding relate to this concept?

Your APA-formatted response should be a minimum of two double-spaced pages (not including the title and references pages). You are required to use at least two credible references. All sources used must be referenced; paraphrased and quoted material must have accompanying citations.


The following resource(s) may help you with this assignment.