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MBA 5861 New Product Marketing
Unit 3 Discussion
Review “Branding Brief 7-3: Ingredient Branding the DuPont Way” on page 248 of your textbook. As stated in the brief, DuPont has introduced a host of new products over the years with varied levels of success. Discuss what a marketer might learn from DuPont’s situation. Think about how innovation and new product development helped move them through several challenges.