MKT 444 WEEK 3 Hospitality Marketing Plan Phase 2
Resources: Hospitality Marketing Plan Phase 1, Marketing for Hospitality and Tourism, p. 71-72
Analyze and discuss your organization’s strengths, weaknesses, opportunities and threats.
Write a 1,050- to 1,400-word paper that includes the following:
- The position of the chosen product or service
- Descriptions of current competitors: including size, geographic positioning, and primary & secondary customer markets
- Descriptions of future competitors: including origin, brand prominence, and where they will compete
- Descriptions of where future competitors directly challenge the organization or jeopardize potential success of the new campaign
- Identify expansion opportunities or limitations
Click the Assignment Files tab to submit your assignment.
Note: A compilation of the week 2, 3, and 4 Learning Team assignments will be submitted in Week 4.
MKT 444 WEEK 3 Hospitality Marketing Plan Phase 2
MKT 444 WEEK 3 Hospitality Marketing Plan Phase 2
Resources: Hospitality Marketing Plan Phase 1, Marketing for Hospitality and Tourism, p. 71-72
Analyze and discuss your organization’s strengths, weaknesses, opportunities and threats.
Write a 1,050- to 1,400-word paper that includes the following:
- The position of the chosen product or service
- Descriptions of current competitors: including size, geographic positioning, and primary & secondary customer markets
- Descriptions of future competitors: including origin, brand prominence, and where they will compete
- Descriptions of where future competitors directly challenge the organization or jeopardize potential success of the new campaign
- Identify expansion opportunities or limitations
Click the Assignment Files tab to submit your assignment.
Note: A compilation of the week 2, 3, and 4 Learning Team assignments will be submitted in Week 4.
