MKT 446 WEEK 2 Trusted Website Analysis
MKT 446 WEEK 2 Trusted Website Analysis
Resources: Google Semantic Search, Ch. 4 and Ch. 5
Use the same company website you selected in Week 1.
Write a 700- to 1,400-word paper that addresses the following:
- Analyze how the practice of trust and authority applies to the website.
- Assess whether your site is an authority source and a widely recognized leader in their field. Explain that position.
- Summarize how authorship can increase the digital presence of the company.
Format your paper consistent with APA guidelines.
Click on the Assignment Files tab to submit your assignment.
