
MKT 446 WEEK 4 Building SEO Strategy Part II
MKT 446 WEEK 4 Building SEO Strategy Part II
Resources: Google Semantic Search, Ch. 6 and Ch. 7
Refer to the product your Learning Team selected in Week 2.
Address the following in 700- to 1,050-word paper:
- How will you determine what social media sites current and perspective customers are using?
- What measurements will you use to gauge customer interest, engagement, and interaction?
- How are you planning to measure the effectiveness of these social media programs? (ie-followers on Twitter)
- Clicking on content links
- Customer interaction/engagement
- If the website you develop for your product is converted to a mobile app, what content should be included?
- When integrating with a mobile platform, what questions should you ask?
- What information would you need to create the content for the mobile site?
- What kinds of media are needed? Why?
- How will you use consumer information from social media to benefit the company and the consumer?
- Explain your social media strategy.