MKT 446 WEEK 4 Building SEO Strategy Part II

Resources: Google Semantic Search, Ch. 6 and Ch. 7

Refer to the product your Learning Team selected in Week 2.

Address the following in 700- to 1,050-word paper:

How will you determine what social media sites current and perspective customers are using?
What measurements will you use to gauge customer interest, engagement, and interaction?
How are you planning to measure the effectiveness of these social media programs? (ie-followers on Twitter)
- Clicking on content links
- Customer interaction/engagement
If the website you develop for your product is converted to a mobile app, what content should be included?
When integrating with a mobile platform, what questions should you ask?
What information would you need to create the content for the mobile site?
What kinds of media are needed? Why?
How will you use consumer information from social media to benefit the company and the consumer?
Explain your social media strategy.