MKT 593 WEEK 3 Ethical Issues

MKT 593 WEEK 3 Ethical Issues

MKT 593 WEEK 3 Ethical Issues

Research and analyze the ethical issues that may be encountered not only in marketing a product but in conducting market research.

Prepare a 10- to 12-slide Microsoft® PowerPoint® presentation with speaker notes that summarizes the most difficult ethical issues that a business might encounter when designing and marketing their products.

Include the following in the presentation:

  • Ethical issues businesses may face in the market research process
  • Ethical issues businesses may face in setting price and promotion of the product
  • Ethical issues that a business may face in a global setting and how they differ from domestic concerns

Include references and citations in your presentation.

Format your presentation consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

V052618