MKT 593 WEEK 6 Innovative Product Plan Presentation

MKT 593 WEEK 6 Innovative Product Plan Presentation

MKT 593 WEEK 6 Innovative Product Plan Presentation

Your goal is to “sell” your strategic marketing plan by persuading your audience into adopting it; therefore, keep the focus of the presentation on only the highest value or most critical key points which would assure them that your plan will succeed.

Develop a 12- to 15-slide presentation with speaker notes based on your new product or service as if you are seeking funding for the product or service.

Update all previous sections as new information becomes available through research and instructor feedback.

Include the following key points in the presentation:

  • Introduction
  • Environmental analysis
  • Possible and selected strategies–price, place, promotion, and product
  • Financial objectives
  • Tactics
  • Contingency plans
  • Ethical standards
  • Implementation plan
  • Tools developed to measure marketing plan effectiveness
  • Summary

Format your presentation according to APA guidelines.

Click the Assignment Files tab to submit your assignment.

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MKT 593 WEEK 6 Innovative Product Plan Presentation